Agency Advertising

We recognize that in the past the Trusted Choice® brand and advertising efforts may not have been as effective as we hoped in North Carolina. In fact, in a member survey 85% of you said the challenge you most regularly face is that people are either unfamiliar with, or have misconceptions about, what an independent agent is. So your association wanted to help solve this problem!

Branding Guide

IIANC has worked with Capstrat, a nationally-known communications agency, to help us develop a better marketing strategy to promote Trusted Choice independent agents in North Carolina. After months of research with consumers and member agents, Capstrat identified the key components of the IIANC Brand Promise – our members’ advantage over the competition. It’s what sets us apart and makes us different.
To help your agency easily implement and communicate this brand promise to your customers, we have put together a thorough branding guide for you. This guide, which is available exclusively to IIANC members, breaks down the thought behind our brand promise, compelling reasons for using it, and provides real-world examples on how to apply it in your agency. Successfully branding your agency can be as easy as 1-2-3 with the help of this guide. Request  your copy of the guide today and share with all of your agency staff.

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Freedom Campaign

Through a special partnership with Trusted Choice®, IIANC members have access to the Trusted Choice Freedom Campaign which features completely redesigned advertising materials to help independent agents compete with captive agents!  These professional print, radio, TV and digital ads are available free for members and can be customized with your agency specific information at no additional charge. Plus, your agency can earn up to $1,600 back (per location!) through the Marketing Reimbursement Program when you co-brand with the Trusted Choice logo and use the Freedom advertising materials.

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