IIANC has worked with Capstrat, a nationally-known communications agency, to help us develop a better marketing strategy to promote Trusted Choice independent agents in North Carolina. After months of research with consumers and member agents, Capstrat identified the key components of the IIANC Brand Promise – our members’ advantage over the competition. It’s what sets us apart and makes us different.
To help your agency easily implement and communicate this brand promise to your customers, we have put together a thorough branding guide for you. This guide, which is available exclusively to IIANC members, breaks down the thought behind our brand promise, compelling reasons for using it, and provides real-world examples on how to apply it in your agency. Successfully branding your agency can be as easy as 1-2-3 with the help of this guide. Request your copy of the guide today and share with all of your agency staff.
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