Trusted Choice®

What is Trusted Choice®?

Trusted Choice® is more than a logo, tagline or advertisement - it is a brand created exclusively for Big "I" members to help individual consumers differentiate the services provided by independent insurance agents and brokers. This ground-breaking consumer branding program is making great strides towards putting independent agents at the top of insurance consumers' minds through an aggressive national and statewide advertising campaign.

The Trusted Choice® brand positions your agency as the place where customers can find:
  • Choice of insurance companies
  • Customization of insurance policies to meet their specific needs
  • Advocacy through support and assistance with claims.
These are the attributes consumers are looking for in an insurance agent.

Why is Trusted Choice® the Right Choice for Your Agency?

By participating in Trusted Choice®, you are distinguishing your agency based on the specialty service and professionalism you provide. As an independent agent, you are already well on your way to creating a successful brand because the independent agency system offers distinct advantages for consumers. National exposure, in combination with the local efforts of thousands of Trusted Choice® agents throughout the country, gives you the competitive branding advantage you need to grow your business.

Trusted Choice® allows you to increase the exposure of your business while maintaining your agency's identity. We offer agents a wide variety of resources and advice to help you improve the customer experience and build upon your own brand value. Being part of a strong national brand like Trusted Choice® allows your agency to:
  • Offer new products and services, which gives you an opportunity to increase profitability.
  • Survive a crisis, like a hard market.
  • Attract and retain good employees and carriers.
  • Sustain and grow market share.

What Benefits Do You Receive from Trusted Choice®?

Trusted Choice® offers benefits that give you a competitive advantage in attracting and retaining customers through increased visibility. These benefits include:
  • Use of consumer-tested Trusted Choice® logo that independent research shows resonates with consumers.
  • Inclusion on agency locator tool and online quoting on that refers customer leads to your agency. A basic listing is included with your IIANC membership but the Advantage Subscription offers a detailed agency profile, preferred placement in search results and unlimited pre-qualified prospects. Learn more >>>>
  • Free use of professionally produced Freedom Campaign print, radio, TV, direct mail and digital ads that can be customized with your agency information for your local market.
  • National and state advertising and public relations exposure for your Trusted Choice® agency.
  • Access to an abundance of branding and advertising resources available that can help your agency capitalize on its membership in this exciting nationwide consumer brand.
  • Resources include pre-written content for your website and newsletters, articles, press releases and an RSS feed for your website.
Access the Trusted Choice Resource Site for Agents >>>>

What is the Pledge of Performance?

Top brands share one key quality: a consistency of customer experience. To help create that consistency, all Trusted Choice® members must commit to the Pledge of Performance. This series of customer commitments lays the foundation for consistent and successful experiences for consumers purchasing insurance through Trusted Choice® agencies. By making this commitment, Trusted Choice® agents are solidifying the brand.

Trusted Choice Pledge of Performance >>>>


How Do I Join Trusted Choice®?

If you are an agency or branch member of IIANC, then you are already a Trusted Choice member (assuming you sign the Pledge of Performance and agree to abide by the licensing requirements). All benefits of Trusted Choice are included in your IIANC membership dues.  

Contact Trusted Choice® with questions at or 800-221-7917.

2015 Trusted Choice® Marketing Reimbursement Program

In order to deliver the brand experience to your customers consistent with Trusted Choice®, Trusted Choice® will reimburse a portion of expenses, up to $1,600, incurred in 2015 by Trusted Choice® agencies in co-branding materials such as advertising, business cards, letterhead, envelopes, agency signage and logo-wear; and in creating or updating a digital presence to include the Trusted Choice® logo, link to the Trusted Choice® website and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice® logo on these materials. Reimbursement will only be made for use of the Trusted Choice® logo…(not the IIABA association logo, which looks very similar). 
There are four guiding principles of the Marketing Reimbursement Plan: 

  • Allows for any activity involving the Trusted Choice® logo in external messaging with consumer impact 
  • The application must provide reasonable documentation that an expense was incurred and paid 
  • The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice® brand to consumers.. 
  • The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings or subscriptions to marketing services.