**NEW** 2015 Trusted Choice® Marketing Reimbursement Program
In order to deliver the brand experience to your customers consistent with Trusted Choice®, Trusted Choice® will reimburse a portion of expenses, up to $1,600, incurred in 2015 by Trusted Choice® agencies in co-branding materials such as advertising, business cards, letterhead, envelopes, agency signage and logo-wear; and in creating or updating a digital presence to include the Trusted Choice® logo, link to the Trusted Choice® website and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice® logo on these materials. Reimbursement will only be made for use of the Trusted Choice® logo…(not the IIABA association logo, which looks very similar).
There are four guiding principles of the Marketing Reimbursement Plan:
- Allows for any activity involving the Trusted Choice® logo in external messaging with consumer impact
- The application must provide reasonable documentation that an expense was incurred and paid
- The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice® brand to consumers..
- The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings or subscriptions to marketing services.