We recognize that in the past the Trusted Choice® brand and advertising efforts may not have been as effective as we hoped in North Carolina. In fact, in a member survey 85% of you said the challenge you most regularly face is that people are either unfamiliar with, or have misconceptions about, what an independent agent is. So your association wanted to help solve this problem!
Last year, IIANC began working with Capstrat, a nationally-known communications agency to help us develop a better marketing strategy to promote Trusted Choice independent agents in North Carolina. After months of research with consumers and member agents, Capstrat identified the key components of the IIANC Brand Promise – our members’ advantage over the competition. It’s what sets us apart and makes us different.
To help your agency easily implement and communicate this brand promise to your customers, we have put together a thorough branding guide for you. This guide, which is available exclusively to IIANC members, breaks down the thought behind our brand promise, compelling reasons for using it, and provides real-world examples on how to apply it in your agency. Successfully branding your agency can be as easy as 1-2-3 with the help of this guide: